Content Marketing Matters Blog
Helping you become a trusted niche expert through content marketing
I struggle! So I launched an online moms group
We all have our challenges and struggles...even me! My struggle is to keep my sanity while I try to raise 2 toddlers and run my growing business. So...I did something about it! This morning, I launched the online moms group: Caffeinated Working Mom Club on Facebook! This is a new online moms group a [...]
Rising Star Award Goes to…WriterGal
Last night I was awarded (as voted by my peers) the Rising Star award from the Connect Now Business Network. I've been a member of the group for a year now and this award goes to a member who's shown exceptional professional and personal growth this past year. I'm so honoured that people have recogn [...]
Where’s WriterGal Been? (And some exciting news!)
It’s embarrassing to admit, but I write blogs professionally for clients, but I’ve let mine sit on the shelf these past few months. But I have good reasons for doing so and I want to share them with you and share some exciting new things I have planned for you in 2019! My goal for 2019 is to make pr [...]
How to grow your small business with a freelance ghostwriter
A freelance ghostwriter (aka: a copywriter you hire to pretend to be you and write content for your business) is a great way to free up some of your plate while growing your business at the same time! You are an expert in your industry, but not necessarily in writing for business so why not outsourc [...]
How to Create a Content Marketing Plan (that kicks ass)!
If you want to knock your content marketing plan over the fence, across the water, and past the mountains, you need 3 simple things: 1. Good knowledge of where your customers/clients are The success of your marketing plan depends on presenting content to your target customer when and where they need [...]
Content Strategy: How to Re-purpose Blog Content to Create 20+ New Pieces
I’m no magician, but I can turn 1 into 20. My content strategy can turn 1 blog post into 20 individual pieces of content that work together to promote your business! If you write 2 blog articles a month, that’s 40 pieces of promotable, marketable content that helps establish you as an expert in your [...]
5 Blog Writing Tips for Small Business
Blog writing doesn’t come naturally to everyone and many small business owners struggle with creating quality, converting content on a regular basis. To help, I’ve broken down a few essential things that a successful business blog article needs. Blogs come in all shapes and sizes, including ones I c [...]
Why Content Marketing Matters
Content marketing matters! If it didn't, I'd be out of a job! When you create and share content that educates your customers or clients about your business or your industry, you help establish yourself as a trusted expert in your field. Content marketing comes in many forms. You may already be famil [...]
Let’s Socialize