We’re in uncharted territory today! How is your business managing business continuity while we weather the pandemic storms.
When the health crisis is over and businesses begin re-opening again, many will be struggling to get started. But, you can be doing things now so that when we get the all clear, you can hit the ground running in your business again.
Here are my 5 ways to help you weather the storm and ensure business continuity for your small business:
Tip #1 – Invest
Yes, in this economically uncertain time, I’m asking you to invest to ensure business continutity. Invest in something that can keep your mind active and set your business up for success. Invest the time to do your 2019 taxes early. Invest in online educational courses and programs (like my the free online blogging course I’m giving away for free during this crisis). Invest time in yourself and your family.
Tip #2: Plan your content marketing strategy
Take some time to work on your content marketing strategy. Put some good planning and thought into what types of content you want to create, what topics you are an expert in, and how you can promote your content. If you’re feeling motivated start writing and recording, or hiring a ghostwriter to write for you now.
Tip #3: Join online networking meet-ups
There are so many in-person business networking groups (like one of my favourites in the Vancouver, Canada area: the Connect Now Business Network) that are moving online and offering no meet-up fees during the global health crisis. Try out some of these groups and meet some new people (maybe you’ll learn something new too). As a business owner there is no reason to stop business continuity by not maintaining your business and client relationships online if in-person is no longer an option.
Tip #4: Support other local businesses
We’ve seen the social posts saying how important a “like” or comment in a small business’ social media posts can be. Please continue doing that now. Like and share their posts and if you are able, choose to buy from a small business, rather than a box store when you can. Let’s help keep each other afloat!
Tip #5: Take some time for self and family
I know I always stress about working too much and not spending enough quality time for myself and my family. This crisis is helping with that right now because I am dedicating more focused time to being present for my children, and in doing some of my personal hobbies that I’ve put aside when business was too busy.
None of these 5 tips are rocket science and can help with business contiuity while we weather this world crisis. As with all my marketing training, these too can be adapted no matter your financial situation or size of your business. I also want you to know that I’m still going full-force with my business right now. I am available to you for private content marketing consultations, brainstorming sessions, and done-for-you copywriting.
If you are facing financial strain right now due to the COVID-19 crisis, and need my services, contact me anyway and I’ll do what I can to help.