The content you have written for print brochures and collateral may not be suited for the web. It needs to be massaged so it’s appropriate for online readers.
For instance, online audiences want to get their information quickly and concisely. In today’s online world of fast communication, readers won’t spend as much time reading a webpage as they would a printed brochure. This means that whatever existing content you have, will need to be shortened or broken up so it fits the web environment.
This doesn’t mean that content will be sacrificed. It just means that you’ll need to work with your web design team to brainstorm how to best present your content online.
The Bottom Line
Weigh what you want in a website with what you can afford then work with your website design team to find a middle ground. If you build a good relationship with your design team, they can help with your future projects or website updates.
Also, if you hire this same team to maintain your site, you’ll probably save money. Bringing a new person on board could prove costly as they will not be familiar with how the site was designed and will take more time to figure it out, billing you for every minute.
If you have any other questions about making your own website, talk to your designer, who will be more than happy to discuss your options with you.Filed under Web Tips, Work Stuff | Comments (0)